S O PH I E

SOPHIE is a lifestyle brand designed in Tāmaki Makaurau, Aotearoa. Named after founder Belinda Cannon’s daughter, SOPHIE was sparked by Belinda’s desire to create a fulfilling business for herself. SOPHIE soon became a much loved brand that offers its community a profound sense of belonging.
 
Inspired by the beauty of nature & undeterred by fleeting trends, SOPHIE presents limited editions of feminine & functional items throughout the year. Each piece is meticulously designed in Aotearoa & brought to life by talented makers abroad.
 
Alongside its thoughtful collections, SOPHIE is a steadfast supporter of positive mental health, a cause that Belinda holds dear to her heart.
 
Committed to a selective retail approach, SOPHIE has established a presence both online & through a highly curated list of stockists. These chosen stores are independent establishments helmed by kindred spirits that mirror Belinda’s discerning eye.