Lamington
When Lamington founder, Sarah Teensma’s, daughters were young, she shared a frustration familiar to most parents - socks that simply won’t stay up or stay on active little legs. Already running business and looking to expand her brand, she saw an opportunity to not only add socks to her range, but to design them exactly the way she wanted them for her own children.
With her family’s close connection to skiing, she was inspired by the design of ski socks - with a key feature: sizing knitted into the sock to avoid confusion within the family! And so, Lamington’s signature, award-winning knee-high sock design was created.